An efficient e-commerce business-to-business strategy should be made use of by manufacturers, if they hope to come out of the economic resurgence in a strong position.
This is the verdict of a study from IDC Manufacturing Insights, published with hybris, the multichannel software maker.
The research says that despite around a third of European firms having the ability to complete orders over through a website, a mere 4 per cent of all manufacturing revenue is created through B2B e-commerce selling.
CEO of the hybris Group, Ariel Lüedi, said that having a proper e-commerce solution in place, helps manufacturers combat competition, and address customer anticipation.
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