Businesses who have used a
website builder are mostly concerned with the customer retention and marketing efficiency of their web design.
That’s according to the latest study from internet retailing solutions provider, eCommera.
The firm commissioned a survey to find out the priorities of internet retailing directors’ regarding web design.
At third place on the list was e-commerce analytics and understanding ecommerce technologies.
In a surprising development given the current hype around the dynamic, social media came in at last place on the list of directors’ concerns.
Chief executive of eCommera, Andrew McGregor, welcomed this finding.
He says: "It is easy to get excited about ‘the next new thing’ but no retailer is going to get rich anytime soon from their social media strategies."
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