Small to medium business owners in the UK might be inspired to
create a website after learning that a major research company said social commerce will be key to internet sales, next year.
Ovum says that social media will begin to harness the right kind of web design in 2011, which could result in big profits for companies who use a
website builder.
The suggests firms make website developments a priority on sites such as the popular Facebook, Bebo and MySpace – where the organisation say they expect 'substantial growth'.
Ovum analyst, Christine Bardwell, says that despite cynicism in the UK retail sector, 2011 will be the year when social commerce really takes off.
She says it [social e-commerce] "offers good sales potential in 2011 and will be the big story in retail technology."
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