UK retailers should
create a website, as its become apparent ten per cent of UK consumers will turn to their smartphones in order to carry out their Christmas shopping.
New research published by internet commerce giant Tesco Direct also finds that of those who shop via their mobile phones, almost half do so while they watch TV.
Perhaps most intriguingly for businesses yet to create a website, a third of the 4,000 people taking part in the study, think using mobile commerce reduced their levels of stress.
Spokesperson for Tesco Direct, Ian Crook, told the Scotsman national newspaper that "Customers like the convenience of shopping on the go."
Why not take advantage of consumers' preference for convenient shopping by using a
website builder to make a commercial website for smartphones?
Mr Site’s Takeaway software makes getting an internet presence straightforward, without causing a headache for your accountant.