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Our expert this month comes from Frank PR – an award winning consumer PR agency that offers a different take on how PR can have the biggest impact for a brand. They come up with creative ideas, platforms and themes which kick start word-of-mouth and talkability. Have a look at www.frankpr.it to to see some of their great PR successes.

Sam Pearson of Frank PR, tells her thoughts on how you can start promoting:

"PR is a vital business tool for small and big businesses alike. Generating press coverage for your business through PR provides a great opportunity to get your company or brand in front of the eyes of hundreds and thousands of people and is much more credible than direct sales or advertising."

Here's a few of Sam's hints and tips on where to start when it comes to PR for your business:

• Determine who your audience is and work out what newspapers they read, radio stations they listen to and TV they watch – draw up a definitive list of these media outlets so you know who you're talking to
• Work out a PR plan including what your objectives are and what you want to achieve for your business, how you want to be positioned and perceived by your audiences and a list of key messages which are the most important facts about your business that you want to communicate
• Write a press release to send out to the target media you have identified. Press releases are essential in getting new and interesting information about your business to the media. They should be about a page in length and include all of the important details including who, what, why, where, when
• Develop relationships with local media as they are always on the lookout for a new story, fresh angle or different approach. In turn, the media will call on you for specific comment on particular stories further driving your business' profile
• Don't be afraid to shout about the great things you and your business is doing – if you don't then you'll only be reading about the people that are!