Mr Site community

This month, we have asked the founder of www.42pr.com, Jason Wyer-Smith, to give us his thoughts on the benefits of PR. Until he decided to set up his own agency in 2008, Jason was a Senior PR Manager for Sir Richard Branson's financial services company, Virgin Money.

"Most companies have a story to tell. It may not be a ‘front page of The Times' type story (very few are!) but with all the various newspapers, magazines and websites your potential customers could read there will almost certainly be journalists interested in writing stories about you, your company, your customers and your industry."